"Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what's your plan to succeed?" 

Jim Rohn

TRANSCEND is the place where entrepreneurs who are ready to break the financial ceiling, go to get educated, become inspired, and create generational wealth.  


You started your business and now you're feeling overwhelmed. You're not sure what to do next, but you know you need a business entity, contracts, and a plan to grow and scale.

Your Goals: 

✓ Build a business you love that doesn't wear you out

✓ Make some money for yourself and your family

✓ Leave some money for your children and your children's children


The Reality: 

In the United States, an astounding 17% of Black women are in the process of starting or running new businesses. Yet, only 3% of Black women run mature businesses, according to the Global Entrepreneurship Monitor. 


According to the 2020 State of Latino Entrepreneurship Report, the number of Latino-owned businesses has grown 34% over the last 10 years compared to just 1% for all other small businesses. 


But the failure rate for small businesses remains the same. 


Twenty percent of businesses will not survive the first year and nearly 50% of businesses will not survive past year 5.


Our goal is to be in the 50% that makes it past year 5. 


Build a business, leave a legacy.


How would your life be different if you could build, grow, and sustain a business that amassed enough assets to actually create generational wealth?

Imagine being able to get:

 Live and on-demand legal workshops from an attorney 

Business building guidance from a business coach

Resources and education to take advantage of financial tools

Mindset support

to help you move past doubt, imposter syndrome, and fear to run your business like the CEO it needs. 


TRANSCEND is a monthly membership community that meets the first three Thursdays of each month. 


Each month covers a unique topic under one of three business building pillars: business foundation, growth strategies, and financial planning. 


The first two Thursdays of the month are educational training and workshops. The third Thursday of the month we hold office hours with myself (an attorney + business coach) to find solutions to any business, legal, or financial question you may have. 


The goal is to give you all the education you need in one place so you don't have to waste precious time and money scouring the internet for an answer to your question.


Another major benefit to joining TRANSCEND is the community you will build. Never underestimate the power of the company you keep. Who you surround yourself with will either propel you to greatness or hold you back from achieving your dreams. 


In TRANSCEND we’re a community of like-minded Black and brown entrepreneurs focused on building businesses and leaving legacies that transform our communities. 


Where else can you get culturally relevant business and legal advice designed specifically to help you use your business to create financial security for generations to come?



Everything you need to build a business and leave a legacy. 




Here are the monthly topics we're covering for the remainder of 2021: 

- Eyes On Your Business (Branding & Marketing)

- Balancing Your Brain, Body, and Business

- Financial and Wealth Planning for Entrepreneurs

- Wrapping Up 2021 and Planning for 2022



We meet the first, second, and third Thursdays of the month at 12 pm PST.

TRANSCEND is not your average membership.

You can eliminate the guess work in forming your own business, and receive expert  guidance and community support along the way. 


Whatever your vision is for the future, you’re certainly going to need the following pillars in your foundation to bring it to fruition: 

  • A solid business entity, either an LLC or a corporation, 

  • Accounting set up, organization, and tax strategy, 

  • Contract essentials, 

  • Intellectual property protection, 

  • Employment law knowledge, and 

  • Systems and organization. 


These are the foundational tools you need to put your legacy building into motion and you have access to all of them inside Transcend. 


Training |  Legal Education | Community 




What the Community Is Saying



  • Proper Foundations: ​A business entity such as a limited liability company or a corporation not only protects you personally from liability, but it also puts you in position to grow your revenue, take on investors, or sell part of your enterprise. Within Transcend you get instant access to From Me to LLC, my signature course that walks you through the process of forming a California LLC. We’ll also discuss all the easy ways to take advantage of the benefits LLCs and corporations have to offer so you can save money and build wealth. 


  • Contract Coaching: Contracts can make or break you in business. In addition to having an LLC or a corporation, contracts will either protect you or hold you over the fire. Within the membership we have multiple discussions about contract negotiation strategies, contract key terms, and you’ll even learn how to retain full ownership of the content created through your “work-for-hire” agreements. 


  • Trademarks, Copyrights, & Patents: So many people want to know about trademarks, but do you know the difference between a trademark, copyright, and a patent? Do you know when it’s appropriate to use each one or even all three? Transcend will bring you top intellectual property experts who will explain the ins and outs of protecting your digital products so you can grow, scale, and have recourse if somebody decides to steal and profit from your idea. 


  • Before Your Hire: Employee or contractor? That’s the question people love to hate! The law is very clear, but are you? Hiring a contractor when they should really be an employee can cost you thousands of dollars and I’m willing to bet you don’t have thousands of dollars to spend on a preventable mistake. In Transcend we discuss finding the right support, whether they should be a contractor or an employee, and tools for engaging either one. 


  • Make It a System: Lastly, your systems are so important. How do you expect to grow and scale if your systems aren’t in order? This is another area where the top experts will show you systems and organizational tools to take on new business in a way that is organized, efficient, and sustainable.



PLUS, you get access to my 3 signature workshops! 


From Me to LLC

Walks California business owners through the process of forming their own limited liability companies.



Teaches business owners how to protect themselves before signing on the dotted line.


Before You Hire!

Explains the differences between independent contractors and employees and guides business owners through the hiring process. ​



I want you to be 100% confident when you join TRANSCEND. 



No matter when you enter the membership, in six-months time, you will have the groundwork laid to begin legacy building. 


While I can’t guarantee money back, I can guarantee that I am determined to help you reach your business and financial goals. In TRANSCEND you will get:



✓ The tangible resources you need to protect both your personal and business assets


✓ Courses to help you register your business as an LLC (with the California Secretary of State), daft your own contracts, and hire employees 


✓ Trainings to give you real-time advice and feedback 


✓ Community to hold you accountable and provide support, because business is not to be done alone



...provided you make the investment and commitment, to show up and do the work. ​


Meet your Attorney & Coach

Asha Wilkerson, Esq.!

When I began practicing law 11 years ago, I knew I wanted to help people build foundations of protection. I'm a California licensed attorney and a full-time college educator. I have run my own law firm, focusing on business and employment law, for the past 10 years. In that time I have helped countless California businesses go from idea to operation by creating corporations, limited liability companies, and non-profit organizations.


I firmly believe more than just legal structure is needed to get started and to stay in business. I’ve encountered many business coaches who miss the mark in discussing the legal side of things. So, I decided to bridge my legal skill, passion for teaching, and my experience as an entrepreneur to create a membership focused on supporting black and brown entrepreneurs through starting, growing, and sustaining a business. 


I truly think there are few things more empowering than becoming an entrepreneur! ​


Yes, if you are: 

✓  A sole owner or working with a team of business owners, and are ready to go to the next level

✓  Want to learn and understand the legal and financial aspects of starting and growing a business

✓  Ready to build wealth and a sustainable business

✓  Need the help of an attorney, business coach, & team of experts 

✓  Looking for mindset, marketing, branding, and sales support

✓  Are seeking a community of business owners, to grow a supportive network

Am I the PERFECT fit for TRANSCEND? 

Yes, if you are:

  • A sole owner or working with a team of business owners, and are ready to go to the next level,
  • Eager to learn and understand the legal and financial aspects of starting and growing a business,

  • Ready to eliminate confusion over the legal stuff, 

  • Prepared to build wealth and a sustainable business, 

  • Want the help of an attorney, business coach, & team of experts, 

  • Looking for mindset, marketing, branding, and sales support, and 

  • Seeking a community of business owners, to grow a supportive network.

So, why should you join TRANSCEND, right now? 


Starting a business has so many moving pieces. Oftentimes, you don’t want to spend money that you’re not yet making. So you go to Google, get confused, and start from scratch over and over again.


I have talked to numerous business owners who have attempted to DIY their business and have purchased the wrong item from legal websites or gotten themselves into a financial bind, only to reach out to an attorney or business coach to help them get back on track.


With TRANSCEND, not only are you getting an attorney and team of industry experts to guide you, but you're also stepping into a community of like-minded, growth-oriented, wealth-building entrepreneurs who also want to see you win. 


Building a business might be an individual idea, but growing a business requires a network. 

Frequently Asked Questions

Who is TRANSCEND for?

I’m a new business owner or seasoned entrepreneur, is this a good fit for me? 

How much time will I need to commit to learning? ​

Can I cancel or get a refund? 

What happens after I join?

I need help with something else? ​





The Wilkerson Law Office, P.C.

2323 Broadway

Oakland, CA 94612

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